The Whirlwind eCommerce engine is a complete content, merchandising and order management software package.

Guiding Principles:

Every feature, function and component of the engine is built based on two goals:

• Make purchasing products as easy as possible for site visitors
• Make selling of products as easy as possible for site owners

Highlighted Product Features:

• Content Management
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  page content management

  Put site owners in control of all web site content. Add, edit and remove all pages of your website including home, categories, products, purchase process steps, user account pages, etc. Customizable templates allow management of each page type to be catered to the presentation and functions of the page, which makes page content management intuitive, fast and easy.

  • For Content Managers:
    Using Page Management
  • For Integrators:
    Managing Page Templates

• SEO / Transition Management
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  seo / transition management

  Control how the search engines see and rank your pages with page content management. Create alias URLs to keep old web site links intact, or to provide more memorable / easy to enter links for visitors to access key pages. These tools will help you maintain you search engine rankings when transitioning an existing site, increase your rankings for your site and make sure no dead links exist from other web sites to your 'old' web pages.

  • For Content Managers:
    URL Alias Management
    Using Page Management

• Media Management
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  media management

  The image/file libraries provide a centralized location with a simple "thumbnail gallery / File Manager" approach to managing all the media available on the web site. Built in image editing tools allow you to copy, resize and crop images without having to move them back and forth to the server.

  • For Content Managers:
    Image Management Library
    File Management Library

• Custom Forms
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  custom forms

  Use the flexible form creation tool, for collecting visitor information. Create any number of forms with customized fields to gather specific demographic data. Each visitor submission of a form is automatically emailed to the site owner and placed into an intuitive lookup tool for later access. These forms can be used to create newsletter registration, commenting, feedback, catalog ordering, survey or anything else you can think of.

  • For Integrators / HTML Programmers:
    Creating Custom Forms
  • For Site Managars:
    Lookup, View and Edit Form Submissions

• Security/Access Control
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  security / access control

  Add, edit, view and manage all your site users, from customers with user accounts to administrators who manage the web site content. Grant/revoke privileges with ease, to view certain content as a web site visitor or to manage certain components of the web site as a content manager.

  • For Site Managers:
    Managing Users and Privileges

• Web 2.0 Tools
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  web 2.0 tools

  Forums, commenting, page/product rating, polling and blogging tools compliment the custom forms component to engage your web site visitors and get them involved. Turn pages on and off for commenting with a single click. Create polls with any number of questions, answer types and answer options. Allow content managers to write blogs or open the site to allow visitors to create thier own blog accounts.

  • For Content Managers:
    Use Page Management to allow comments, manage poll questions and answer options.
  • For Moderators:
    Lookup, view, approve, deny, edit or delete posted comments

• Electronic Campaigning
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  electronic campaigning

  Collect visitor emails utilizing the Custom Forms tool; design and distribute customized electronic newsletters; target campaigns to subscribers, customers, users, custom lists, etc; monitor campaign activity and Return-on-investment for each campaign sent. Our system can also integrate with 3rd party email campaign services such as MonkeyMail, Paramount and others.

  • For Integrators / HTML Programmers:
    Create Subscriber Registration Forms
  • For Site Managers:
    Manage Subscribers
  • For Marketing Managers:
    Create, Send and Gauge the Success of Email Campaigns

• Product Management
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  product / inventory management

  Add, edit and delete products. Attach each product to any number of content pages, and vise-verse: attach each page to any number of products. Control product features such as bulk pricing, sale pricing, options (color, size, etc... or create your own options), personalization options (have customers enter their initials to be printed on the side of a pen, or design an entire greeting card including images and text content).

  • For Content Managers:
    Lookup, Add, Edit and Delete Products from Inventory
    Manage Bulk Discounts
    Manage Available Options such as Color, Size or Create Your Own

• Purchase Controls
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  purchase controls

  Manage tax rules and shipping options that will be available to your customers. Enforce conditions, such as minimum quantities, on orders. Both simple order-total based shipping costs and calculated shipping provider (Fedex) options are available.

  • For Site Managers:
    Create and control shipping services and set shipping costs at various order total threshholds.
    Add and modify tax rules

• Discount Controls
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  discount / coupon controls

  Utilize one of the industry's most comprehensive discounting systems to provide automatic offers or create coupons that can effect price, give free products, free shipping and more.

  • For Promotion Managers:
    Discount Management

• Source Reporting
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  source reporting

  Track activity and purchases by customers that originate from other web sites, on-line ads, emailed promotions and more. Track the entire sales funnel from initial visits to total $ purchased associated with each specific source.

  • For Marketing Managers:
    Cart Source Report

• Banner Management
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  banner management

  Full banner campaign management gives site owner's control over all banner ads that appear on the website, and the behavior of these ads. Use banner management to cross promote your products/services or allow 3rd party companies to advertise on your web site. Banners can be created, targeted to specific areas on pages, set to rotate in conjunction with other banners and more.

  • For Content Managers:
    Banner Management Tool

• Order / Cart Management
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  order / cart management

  Lookup any completed or in-process (shopping cart) orders to view, print, modify or cancel.

  • For Order Managers:
    Order Management Tool

• Centralized C-Nav Controls
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  centralized c-nav controls

  Control the menu bar / margin tabs and links from one centralized location, effecting every page on your website. Never have to 're-enter' the same content that appears on multiple pages.

  • For Content Managers:
    Menu Management Tool

• Funnel Reports
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  funnel reports

  Pinpoint where visitors are dropping off in the purchase process to target certain products, steps in the purchase process or site flow that need to be modified/improved. Get a complete picture of both number of visitors and dollar value of orders for each stage of the entire sales funnel: visits, products viewed, added to cart, checkout process, payment entry, confirmation, order completion. Filter / organize the results based on time frame, referring web sites, targeted sources (on line advertisements, affiliates, etc), and email campaigns.

  • For Marketing Managers:
    Cart Funnel Report

• Order System Integration
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  order system integration

  The Whirlwind eCommerce engine is ready to talk to your point of sale, order management or call center system. We can integrate with off-the-shelf (i.e. MailOrderManager) and proprietary systems (AS400, industry-specific, etc.) to allow web visitors to view orders made over the phone; allow call center personnel to address web orders and; transfer product, inventory and order status information between systems.

• Web Tool Integration
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  3rd party web tool integration

  Easily integrate with third party web tools such as: Google Adwords; Google Analytics; Webtrends Analytics; Omniture Analytics; ClickTale, LivePerson, and more.

Our engine features the most flexible design-to-production integration system on the market, able to incorporate all of these featured tools inside of virtually any custom design.