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Petals.com (OfficeScapesDirect, LLC) Case Study

With over 30 years of experience, Petals (formerly Silkflowers.com) is your complete source for decorating and lasting gift ideas - offering a superior selection of designer-quality silk flower arrangements, natural looking artificial trees, lifelike silk plants, coordinating containers, all shipped factory direct to your door.

Handcrafted in the USA by Petals silk floral artisans in our Cincinnati, Ohio facility, our beautiful silk flower arrangements, plants, and trees are designed using only the finest silk flowers and artificial foliages available. Petals products arrive expertly packaged, ready to display right out of the box, hold their natural beauty for years with little to no maintenance, and are a cost-effective and allergy-free alternative to live botanicals.

Project overview

Petals wanted a fast, visually-oriented, flexible website that reduced overhead, was easily manageable and provided an intuitive and simple process to purchase complex products.

Challenges

Manageable Promotions

Banner/promotions that could be easily adjusted throughout the website without programming

Complex Products

Complex and configurable product bundles presented in an intuitive fashion

OMS Integration

Integration with their order management system to avoid having to reenter orders

Freight Delivery

Order process adjustments capable of simultaneously handling standard methods of delivery and oversized freight items

Process

We began by researching existing solutions to each of Petals.com unique challenges. We considered existing apps/extensions that attempted to address the issues as well as best-of-breed solutions custom implemented on other websites tackling the same issues. After organizing and demonstrating the results to the client, we worked together to refine and define what the solutions we would provide to Petals.com's customers.

Ultimately we identified solutions containing a mix of off-the-shelf apps and custom development. Wireframes and designs were produced and refined before the first line of code was written. Measure twice, cut once!

Solution

 

Interface

A rich and intuitive customer experience which included targeted, visually stimulating promotional imagery across the entire catalog.

Promotion Management

Petals.com is able to add, modify and reorganize custom promotional banners on the home page, in collections, product and static pages via a simple drag-and-drop interface.

Configurable Products

Complex and configurable products are presented to customers in an intuitive format that addresses both the customer that simply wants to buy what they see in the promotional image and the customer that wants to micromanage every detail of the product configuration and bundle (and all customers in between)

OMS API

A custom XML API was developed to push order and customer information from the website to Petal's order management system, eliminating the need to re-enter order information

Freight Management

Products could be categorized as freight items which automatically impacted product presentation, shipping information, order delivery options, cart presentation and the checkout process.

Client feedback

For over 10 years Whirlwind has managed both our B2C and B2B on-line properties. They have managed all levels of our internet presence from idea conception to design, development and support. They have executed several redesigns/rebuilds, catalog order management system integration, vendor integrations and custom functionality helping us gain and maintain a competitive edge in our industry. I have yet to volley a problem or challenge that they are not able to address -- they have continually exceeded our expectations

Chris C, OfficeScapesDirect LLC
 

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