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The Palm Management Company Case Study

The Palm began in 1926 as a restaurant became a second home to a vibrant cast of artists and writers, tycoons and civic leaders, screen stars and working families. And so it continues today…a place to not only enjoy a spectacular meal but also catch up with old friends, meet new ones, close business deals and celebrate family milestones. With over 20 locations across the US and internationally, The Palm is a dining tradition that has been handed down for generations. It’s the family you want to visit again and again.

Project overview

The Palm required a fresh design, a host of standard restaurant chain functionality such as reservations, location finder, menus. With a desire to be cutting edge, The Palm wanted to be the first restaurant with a fully integrated loyalty club online, ecommerce and private event management.

Challenges

Engaging

A fresh and relevant design wrapped around cutting edge technology that would serve as a target for other restaurant website developers in the future.

Loyalty

The Palm needed a custom API solution to be built between their loyalty program database (Ernex) and the website so visitors could register for the loyalty club, access loyalty club activity / history and even redeem loyalty points for products -- all via their website user account

Ecommerce

The Palm wanted to break ground on some functionality foreign to hospitality websites. Integrating Ecommerce and private events, though unusual for this genre, were not a challenge for Whirlwind using proven components already successfully in place for other Whirlwind clients.

Process

Whirlwind worked directly with Ernex to plan, specify, implement, test, document and launch the first web-based loyalty club API integrated with a customer-facing website. The process of alpha, beta, closed and open group testing and improvements was a challenging road but Whirlwind invited the opportunity to break new ground.

Solution

Design

A fresh and relevant design wrapped around cutting edge technology that would serve as a target for other restaurant website developers in the future

Ecommerce

Full ecommerce offering everything from gift cards, merchandise and even frozen steaks

Loyalty

A bleeding edge loyalty solution, the first of its kind, providing customers full access and redemption abilities online

 

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